According to a top executive at the Abu Dhabi Department of Culture and Tourism, the meetings, incentives, conventions, and exhibitions (Mice) sector is “expanding extremely quickly” as a result of government policies and the availability of high-quality infrastructure for hosting commercial events
According to Mubarak Al Shamsi, head of the Abu Dhabi Convention and Exhibition Bureau (ADCEB) at DCT Abu Dhabi, there are eleven new events planned for the Abu Dhabi business calendar this year, including exhibits, conferences, meetings, and incentives.
Business travel to Abu Dhabi According to Mr. Al Shamsi, the Mice business has “been developing extremely quickly in 2022, stretching the limits of previous years, and we’ve been quite successful in anchoring various new events, including destination weddings.”
In terms of destination weddings, he stated, “Abu Dhabi has been quite enticing to a number of source markets, including India and also other countries.”
The World Utilities Congress in May and the just-started Abu Dhabi International Hunting and Equestrian Exhibition are just two of the major occasions Abu Dhabi will be hosting.
This year, the emirate also played home to the Middle East Design and Build Week and the Electric Vehicle Innovation Summit.
The thriving ecology of the mouse industry that exists in Abu Dhabi today is reflected in all of the events that are already taking place there as well as the new addition of events.
Our 10-year plan is centred on expanding and establishing Abu Dhabi as a Mice international hub, he added. As a result of the relaxation of limitations connected to the coronavirus epidemic, Abu Dhabi has witnessed an increase in visitors this year.
Business travel to Abu Dhabi In August, occupancy rates in Abu Dhabi hotels increased month over month to 65.2%, according to information from the hotel analytics company STR.
According to the most recent statistics, passenger traffic at Abu Dhabi International Airport also nearly doubled during the second quarter of this year due to an increase in demand and the loosening of travel restrictions in significant global markets.
To advance its Mice agenda, ADCEB has also been collaborating with numerous organisations.
It partnered with developer Miral earlier this year to draw bigger business organisations to the UAE capital. As a result of the collaboration, a fund for business events and corporate gatherings with more than 500 attendees was established.
ADCEB has collaborated with Etihad Airways to provide discounted plane tickets, group booking discounts, free flights, and special flight prices for inspection visits to Abu Dhabi in order to benefit Mice groups visiting the city.
Business travel to Abu Dhabi In order to assist the staging of business events in Abu Dhabi, Mr. Al Shamsi stated that “new initiatives have been launched, including the Miral joint [business event] fund, as well as with other partners.”
We want to work on fresh projects for a select number of partners that will concentrate on distinct features of professional events.
The market’s needs and demands are the reason we are overhauling the Abu Dhabi advantage programme, which will have a far wider [effect] on how we can assist business events in Abu Dhabi.
Business travel to Abu Dhabi The Advantage Abu Dhabi 2.0 programme gives help to event planners at every stage of the planning process, including financial support and destination-driven value-adds that open up new markets for regional suppliers.
“We are focusing on boosting the number of onlookers for Abu Dhabi’s mice industry. According to Mr. Al Shamsi, it has consequences for both geopolitics and the economy.